Monthly Archives: April 2014

10 Do’s and Don’ts on how to turn event issues and complaints into victories

Very few events happen in which there are no issues or problems encountered, mainly because there are so many moving parts when planning and staging an event. Frankly, any event that goes off without even a minor snag should be considered a miracle.

The problem with this is that very few people outside of the events industry are aware of this fact. Which is why some clients or attendees get so worked up about even minor problems or issues at an event. And in the case of events like weddings or parties, there are added expectations and emotions, which can magnify even the smallest of problems.

Simply put, people have no idea how complicated event planning and management can really be, and so they often feel compelled to lash out at planners and event staff when something goes wrong.

So how do you approach on-site event complaints, and how do you address the concerns voiced by attendees and clients? Here are some key do’s and don’ts.

NOTE: I often take care of customer support for our online event management software, and I implement these techniques for addressing customer complaints and issues almost every day. I have also talked with dozens of event planners, and they also use these tactics when faced with an event crisis.